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Multi-Cultural News



Contemporanea: Multicultural Marketing and Communications Firm

For over 10 years, Contemporanea has helped socially responsible companies and organizations connect to the new market reality. We take an intercultural approach to every opportunity, connecting marketing goals to meaningful outcomes. Using a range of strategic marketing tools, we give clients the ability to not just communicate with diverse audiences, but more importantly, to create experiences that inspire and engage them. From exploring new opportunities through research and trend analysis, to exciting growth though impactful engagement campaigns and organizational alignment, our focus is Total Market relevance. We work with a diversity of enterprises, from arts and cultural organizations to corporations and non-profit institutions. Clients include SFMOMA, UC Berkeley School of Public Health, California Academy of Sciences, Macy's West, and the James Irvine Foundation. We collaborate with a wide network of experts and specialists in marketing, research, strategy, and media to apply the best talent to our clients' business challenges.


Ethnic Technologies

Ethnic Technologies is proud to announce our Hispanic Connected product which flags those individuals who, while not Hispanic themselves, are closely connected to the Hispanic culture. An individual is "Connected" to the Hispanic Ethnicity if close family (one parent or spouse) is Hispanic or if he/she lives in a high percentage Hispanic neighborhood. In either of these cases, interaction with the Hispanic community is a part of the individual's life. Additionally, an individual can be "Connected" to the Hispanic Ethnicity if his/her surname is rooted similarly to Hispanic surnames or is frequently used by Hispanics in the US. Although E-Tech doesn't automatically predict these individuals to be Hispanic, the similarity in their names makes them likely candidates for your Hispanic marketing initiatives.


ARF Multicultural Roundtable: A lively discussion about the full spectrum of "how" to engage a multicultural audience

How to Market in a Diverse Marketplace There is no debate that today's audience is a multicultural one. And keeping a pulse on consumer trends has never been more important. There's no one "right way" to market to this consumer group. But every approach has its strengths and weaknesses, and this event is a rare opportunity to hear them all. A conversation, not a presentation, this event promises to be unfiltered, candid and energetic. Moderator Dr. Jake Beniflah - Center for Multicultural Science; Roundtable David Burgos - TNS; Chris Butler - JP Morgan Chase; Esther Franklin - Starcom MediaVest Group; John Zatwarnicki - Nielsen; Mebrulin Francisco - Group M; John Burn - Geometry Global; Gabriela Mangieri Harper - Subway; Joanne McDonough - Heineken.


NAMIC -National Association for Multi-ethnicity in Communications

Founded in 1980, the National Association for Multi-ethnicity in Communications (NAMIC) is the premier organization that educates, advocates and empowers for multi-ethnic diversity in the communications industry. Our success lies in our ability to cultivate individual careers as well as partnering with our country's leading media companies committed to leveraging diversity as a business imperative. NAMIC helps facilitate the personal and professional development of individuals from entry-level to the C-Suite, and every level in between. The membership roster comprises more than 2,200 professionals from both the business and creative sides of the industry who come from a broad range of disciplines, and represent cable telecommunications, broadcast, digital, film and print media.


ADCOLOR Awards and Industry Conference

In its fourth year - the ADCOLOR Industry Conference - presented by Deutsch, Washington Speakers Bureau, and Wieden + Kennedy - sets an industry standard by introducing dialogue that is rarely explored. The event brings together innovators and thought leaders in the advertising, marketing, public relations, LGBT, media, technology, and entertainment industries, to share their lessons learned as they have push forward an agenda of diversity and inclusion in their professions.


American Indian Alaska Native Tourism Association

To define, introduce, grow and sustain American Indian, Alaska Native and Native Hawaiian tourism that honors traditions and values. AIANTA is a 501 (c)(3) nonprofit association of Native American tribes and tribal businesses, organized in 1999, to advance Indian Country tourism. The association is made up of member tribes from six regions: Eastern, Plains, Midwest, Southwest, Pacific and Alaska. The purpose of AIANTA is to serve as the voice and resource for its constituents in advancing tourism, assist tribes in creating infrastructure and capacity, provide technical assistance, training and educational resources to tribes, tribal organizations and tribal members. AIANTA serves as the liaison between Indian Country and governmental and private entities for the development, growth, and sustenance of Indian Country tourism. By developing and implementing programs and providing opportunities, AIANTA helps tribes build for their future while sustaining and strengthening their cultural legacies.


AWNY's Multicultural Alliance

Founded in 1912, Advertising Women of New York's (AWNY) mission is to empower women in our industry to achieve personal and professional fulfillment at each stage of their careers. Membership now stands at nearly 1,700 and ranges from senior level executives to those just beginning their career.


Multicultural Health Marketing Conference-October 15-17 in Atlanta, GA

DTC Perspectives will be hosting the third annual edition of The Multicultural Health National: Marketing to a Diverse America (MCH National) - October 15-17 in Atlanta, GA. Join attendees and speakers from leading pharma companies, insurers, hospitals, advertising agencies, and media companies. Take advantage of our great networking opportunities and the chance to meet with and talk business with potential healthcare clients. This unique event will feature separate modules focusing on learning more about key multicultural population segments in America such as LGBT, African Americans, Hispanics, and Asians, as well as case studies on successful examples of healthcare marketing in each space. Hear from the key decision-makers in the space on the ROI opportunities presented, from brand managers and creative gurus on how to successfully target these harder to reach populations, and from policy makers on how changes in regulations make now the time to focus on this important and growing area.


Multicultural and Millennial Mandate Avoiding blind spots to unlock exponential growth, October 30, 2014

You've seen the numbers. You know Millennials and Multicultural consumers will rule the world by 2020. So why are we all still focused on today's target vs. tomorrow's growth? This is our Multicultural and Millennial Mandate! The ARF gathers leading advertiser, agency, media and research execs to share perspectives, plans and pleas on what it takes to win with this audience. A one-day event in NYC where you can unlock your new growth footprint, make an impact, and drive growth in the C-suite. This is an unparalleled opportunity to join your peers and industry leaders to debate/discuss the biggest issues in our industry. Speakers include: Soledad O' Brien - Starfish Media Group; Mark Lopez - Google, Inc.; Lauren Michaels - Latina Media Ventures; Alan Murray - Fortune Magazine; Ann Simonds - General Mills; Steve Stoute - Transition.



Alvin Ailey American Dance Theater's Opening Night Gala Benefit Dec. 3rd, 2014

Alvin Ailey American Dance Theater's December 3rd Opening Night Gala Benefit launches five weeks of inspiring performances by Ailey's amazing dancers, led by Artistic Director Robert Battle. The one-night-only, star-studded performance will feature the company premiere of Hofesh Shechter's Uprising and Alvin Ailey's signature piece Revelations performed to live music. Proceeds will provide vitally needed scholarships for talented students of The Ailey School and support Ailey's innovative Arts In Education & Community Programs. The event takes place on Wednesday, December 3, 2014, at New York City Center. This year's gala honors Board Chair Joan Weill on 20 years of incomparable leadership at Ailey. Expect to be wowed by the artistry of the company and one of the best after parties on the Gala circuit.