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Associate Director, Digital Marketing, Channel & Engagement Analytics Strategy & Execution

Job Description

Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers needs and strive to provide solutions to meet them.

Position: Associate Director, Digital Marketing, Channel & Engagement Analytics Strategy & Execution

Primary responsibilities:

A key member of the Digital Engagement Team, responsible for applying the SCRUM framework and AGILE principles to develop the digital marketing channel engagement strategy for their assigned brand (will train on AGILE).

  • Works closely with internal and external stakeholders (3rd party channel vendors) and media partners to communicate the strategy and ensure proper implementation

  • Creates the engagement analytics measurement strategy & plan

  • Depending on the analytics necessary to deliver on the plan, this individual is responsible to either work directly within systems/tools to pull or analyze the data, run reports or work with support groups to have those reports provided

  • Performs in-depth analyses of customer level engagement and other data sets across several channels to discover insights and make recommendations and decisions about engagement and channel choices

  • Works with internal stakeholder groups (digital publishing, IT, internal centers of excellence) to communicate the engagement analytics & measurement plan to ensure assets are tagged properly to deliver the necessary data

 Other responsibilities

  • Collaborate with members on other digital engagement teams to share learnings and best practices

  • Identify opportunities to improve processes & tools and champion the change to help the organization continue to evolve and transform

Position Qualifications:

Education Minimum Requirement: 

  • Required:  BA/BS

  • Desired:  MBA/MS

Required Experience and Skills: 

  • Minimum of (5) years multi-channel marketing and campaign design experience with an emphasis on digital engagement strategy that optimizes overall customer experience to drive business results

  • Passion for data and analytics with ability to socialize key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making

  • Strong knowledge of marketing fundamentals and ability to align marketing strategy and customer behavioral objectives to tactical campaign design across multiple dimensions (customer, channel, content, cadence)

  • Demonstrated change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levels

  • Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences

  • Innovative mindset with affinity toward experimentation and appropriate risk taking

  • Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach

Preferred Experience and Skills:

  • Minimum of (5) years within Pharmaceutical or other regulated industry

  • Experience with advanced marketing capabilities (i.e. marketing automation, campaign management, analytics platforms, sales force tools, call center capabilities, recommendation engines, etc.)

  • Experience with Agile Team methodology

  • Understanding of compliance-related concepts that govern pharmaceutical marketing and sales activities

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide


In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

If you need an accommodation for the application process please email us at

For more information about personal rights under Equal Employment Opportunity, visit:

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We are an equal opportunity employer, Minority/Female/Disability/Veteran – proudly embracing diversity in all of its manifestations.

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:




VISA Sponsorship:


Travel Requirements:


Flexible Work Arrangements:


Not Indicated

Valid Driving License:


Hazardous Material(s):


Number of Openings:


Requisition ID:R18575

Associate Director, Digital Marketing, Channel & Engagement Analytics Strategy & Execution

North Wales, PA 19454
Full Time

Published on 04/18/2020