This Global Brand Strategy Associate Director will lead efforts to shape and to bring the Women’s Cancers to life.
Responsibilities include, but are not limited to the following:
Building brands in Women’s Cancers include strong value propositions. The Associate Director will lead/co-lead the L3 Strategic Framework for assigned product(s) aligned with the Global Disease team. Work collaboratively with multiple functional teams including the Global Disease Team, Market Research, and Regions to achieve assigned product aspiration.
Know the customers: Lead efforts to cross-functionally obtain a deep understanding of customers including drivers, barriers, and the ecosystems in which they operate. Lead the initiation of brand strategy customer insight market research projects along with market research function point.
Contribute to and help shape the strategic direction of the global Women’s Cancers portfolio through active participation with Global Disease Team, and other forums with Regional leaders.
Lead the brand strategy annual Oneplan in collaboration with the Global Disease Team. Lead the development of customer engagement plans aligned to opportunity spaces that include science, label, and region input to help support the delivery of a unified, positive customer experience.
Leads shaping of key strategic communication objectives for assigned brand(s) by working with the Global Disease Team, Cross-Functional and Regional Teams. The communication objectives are created in alignment with the product opportunity spaces.
Drive marketing effectiveness through strong messaging and content development designed to drive engagement in multiple channels, including digital, yielding increased share. Coordinate with agency partners on customer engagement material development and on the Promotional Review Team (PRT) process. Ensure the appropriate administration of promotional budgets for assigned products. All activities will be conducted in full compliance with our Company policies, values, and standards.
Lead Global promotional and medical education material development and work with Global Learning & Development Lead to build strong train the trainer programs for Regions and Markets around the world.
Demonstrate operational efficiency by leveraging, integrating best practices and facilitating cross-Region learning.
Lead the creation and monitoring of Agency scope of work (SOWs) and the bi-annual Agency of Record evaluation process.
Demonstrate our Company's way of working leadership behaviors including building networks, sharing, focusing on the customer, and driving results. Maintain alignment to compliance goals and policies.
Bachelor's Degree required
Minimum of 4 years experience in marketing, marketing communications, or marketing support of pharmaceutical products.
Demonstrated ability to execute a brand or customer marketing strategy.
Experience leading cross-functional teamwork.
Strong knowledge of marketing principles.
Campaign and Message Development experience.
Constituency Management across oranizational lines.
Excellent planning and presentation skills
Strong communication skills.
Agency/vendor management skills.
Masters in Business Administration
Knowledge/experience with the Oncology Marketplace.
Product launch or launch planning experience.
Market research experience.
Marketing/Marketing support in Oncology and/or Specialty marketplace
Knowledge of our Company's commercial, regulatory, and legal compliance policies.
Experience in our Company's end-to-end medical/legal (Promotion Revie Team) review and delivery process.
Position Location: Kenilworth, NJ, or Upper Gwynedd, PA
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth.
Invent. Impact. Inspire.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
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