Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.
Our Company's Pediatric and Hepatitis business has realized significant growth and expansion over the past few years and is poised to continue growing over the long-range planning horizon. With a recently updated Pediatric and Hepatitis growth strategy and sponsorship for critical investments across manufacturing, clinical and commercial areas the business is poised to execute and deliver against this growth ambition. The Pediatric and Hepatitis business is currently comprised of 7 brands, represented in more than 100 countries around the globe, with greater than $4b in annual revenue.
The Associate Director, Pediatric Global Marketing Brand Manager is a key role on the franchise, reporting directly to the AVP, Global Commercial Lead for the business. This role will be responsible for overseeing all Global Marketing aspects of our products. This is a full end to end marketing leadership role with core responsibilities listed below and other dynamic aspects of the role addressed as needed:
Develop and execute brand strategy to support ongoing growth of the business while ensuring core markets and established business remains competitive and differentiated.
Ensure strong alignment to and execution of the brand strategy across the extended Vaccines teams (Global Cross-Functional Team, Country Marketing teams, Medical Affairs, Policy, Market Access, Promotions, Market Research, Communications, Learning Development etc.).
Oversee and manage monthly Cross Functional Team meetings and strategic marketing input into Regional Assemblies and Global Marketing Forums.
Partner with Regional leads and country teams to drive global Pediatric and Hepatitis strategy and prioritized deliverables in key markets.
Serve as standing member on PDT, VEST and VCMT teams and take accountability for LEAD/Labeling input, Manufacturing strategy topics, including attendance at cross divisional governance meetings.
Co-Chair for Global S&OP for the brands in scope and address all global supply, allocation and tender strategy and NIP scenario planning as required by the brand.
Lead brand execution of L3 framework with Global Cross Functional Team and Countries input
Develop brand specific public and private marketing strategies and execution plans including market and performance analyses consistent with the overall brand strategy.
Drive global market research initiatives to inform global strategy and/or support local execution.
Direct development of global promotional content, in alignment with strategy and in partnership with external ad agency
Education Minimum Requirements:
Preferred: Masters Degree in Business Administration, health policy or health economics and related disciplines
A scientific background is also preferred, in either undergraduate or graduate studies
Required Experience and Skills:
At least 5 years of combined experience in one or more of these areas: access, marketing or commercial operations (or equivalent roles)
Experience with Sales and Operation planning and supply/demand planning (S&OP)
Ability to anticipate and rapidly respond to market and competitive changes in developing and executing tendering, pricing and brand strategies
Strong analytical and problem-solving skills and ability to identify creative approaches to market/customer in support of growing the business.
Excellent interpersonal skills, strong influencing, negotiating, and working collaboratively in cross-functional and cross-cultural teams
Strong commercial orientation, financial and business acumen
Strong verbal and written communications skills
Solid project management skills and track record of leading projects to successful and timely completion.
Familiar with agile ways of working, customer experience design, digital marketing –experience is an advantage
Preferred Experience and Skills:
Demonstrated ability to understand, develop and communicate commercial strategies and messages
Competitive scenarios and simulation / planning and execution of global business strategies
Global or Region/Country marketing experience
Customer and Brand Marketing strategy development experience
Consumer and/or digital marketing experience
Yes, ~25% of time; ~ 6 to 8 trips per year to attend regional meetings, conferences or country market development workshops. May also require travel to HQ location if position is based outside the US.
(No travel at present due to COVID)
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
Merck & Co., Inc., Kenilworth, New Jersey, USA is known as “Merck” in the United States, Canada & Puerto Rico. We are known as “MSD” in Europe, Middle East, Africa, Latin America & Asia Pacific. We are a global biopharmaceutical leader with a diverse portfolio of prescription medicines, oncology, vaccines and animal health products.
We are driven by our purpose to develop and deliver innovative products that save and improve lives. With 69,000 employees operating in more than 140 countries, we offer state of the art laboratories, plants and offices that are designed to Inspire our employees as we learn, develop and grow in our careers. We are proud of our 125 years of service to humanity and continue to be one of the world’s biggest investors in Research & Development.
What we look for …
In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
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