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Director of Digital Content Optimization Enablement (ML/AI Process and Tags)

Job Description

The leader has a critical role in the implementation of a market-wide digital tagging & coding operation, inclusive of content, web, and tracking tagging strategies enabled by AI and machine learning capabilities. The right leader will enable and scale a complex interdependent, multi-faceted tagging & coding operation that ties together all three pillars of digital transformation – people, process, and technology.  

The content tagging & coding operation is one of the most critical strategic prioritized projects for 2021 and will propel our Company into a new era of content personalization leveraging machine learning.  This is a unique and exciting opportunity that will transform the way we evaluate, plan and create content across all of US brands and digital channels.  S/he will also be responsible for working collaboratively with Global organization to help them strategize the use case for this new technology.

This leader will be a part of a team that works intimately with the digital analytics team, internal stakeholders, third party vendors and IT to guide, gather and support all the digital analytics requirements to ensure the digital tagging & content operation will propel our Company into the leadership position in the pharma industry

Primary Responsibilities

  • Take full ownership and responsibility of the tagging and coding including AI and Machine Learning program by collaborating with other stakeholders and lead the conversation in digital transformation support through data

  • Manage and develop our Company's talent and work effectively with external/outsourced contactors in order to move the project forward smoothly

  • A strong independent leader who can enable and scale new technologies and capabilities to enable digital tagging & coding with minimal supervision in an ambiguous and dynamic environment.  Set vision and direction, get alignment across multiple departments and stakeholders, assess and optimize already launched process.

  • Navigate the organization with little to no supervision and able to bring others along the journey.

  • Proactively coordinate tagging data needs and requirements across multiple systems and stakeholders and business owners (i.e. Analytics group, DETs/Brands etc.) efficient and accurate deliverables through implementation, conduct quality assurance, and control of the process and the data prior to the product launch.

  • Create short and long-term plans, including setting targets for milestones, adhering to deadlines, and allocating resources by collaborating across business stakeholders with a heavy focus on tagging roll out

  • Identify, source, and direct a team of external contractors and/or internal teams as required by the project

  • Set standard and governance for the new program and oversee roll-out plan including change management, training and adoption, and continuous improvement efforts and strategy for the new process

  • Identify and manage potential risk and liabilities of multiple projects and make several options of recommendation on the next steps on how to progress the project

  • Evaluate the performance of internal and external contractors throughout the project process and raise any risks at the appropriate time with identified resolutions to keep the project on course.

  • Motivate and support the staff properly to complete the task on time

  • Serve as a part of the core team to assist and define project scope, goals, and milestones

  • Serve as the point of contact (POC) for the teams to ensure team actions remain in synergy

  • Communicate with executives and sponsors to keep the project aligned with goals

  • Devise a hand off plan as a part of the implementation to ensure that all roles and responsibilities are clearly identified and understood by the new owners of the business capabilities

Key Requirements/Skills

  • Must have experience in effectively managing manger level, highly skilled employees and contractors

  • Must feel comfortable working in a remote environment

  • Experience working with Marketing Sponsors, Content Creators, Web Designers, IT, and Analytics Organizations to identify business and analytic requirements. 

  • Strong working knowledge or experience with data, data collection, integration of platforms, and operationalization of new technology including tagging structures, tagging managers i.e. Tealium, Google Analytics, CRM, Content Management Systems, and other Components of a Digital Marketing Ecosystem.

  • Proven record of managing big complex projects into fruition on time without sacrificing quality.

  • Familiar with AI and machine learning techniques and their application to tagging & coding. 

  • Comfortable working in an ambiguous environment.

  • Ability to Identify and Scale Best Practices throughout an Organization.

  • An experienced storyteller who is able to take a complex project and simplify it so that non-technical stakeholders can easily digest the information.

  • Working knowledge of Marketing Automation and CRM.

  • Experience in product launches, hyper care, and sunsetting capabilities no longer needed.

  • Experienced leader who can evaluate the performance of internal and external stakeholders throughout the project process and raise any risks at the appropriate time with identified resolutions to keep the project back in course.

  • Agile practitioner, who provides the opportunity to test and provide feedback throughout the project in order to pivot midstream if needed

  • Create a strong partnership with Global counterparts

Required education and experience:

  • An undergraduate degree in Marketing, Business Administration, information technology Related Field 

  • Understanding of Google Analytics, Tableau, or other Analytics & Visualization Platforms and how they fit into the Tagging Lifecycle including working Knowledge of Tealium, Google Analytics and/or other Tag Management Software

  • Working Knowledge of CRM & Content Management Software

  • Expert Ability to Convert Brand and Marketing Strategies and Measurement Requirements into Technical Requirements

  • Working Knowledge of Asset Development Lifecycles & Practices

  • 5+ Years’ Experience Project Implementation, Marketing Program Management, Content Analytics or Campaign Management

  • 5 years direct people management experience with responsibility for performance management, talent development, and coaching.

  • High digital IQ and professionalism

  • Strong leader/manager who has managed and coached both individual contributors and teams effectively by setting clear goals/directions/expectations upfront and throughout the project

  • An MBA or Advanced Degree

Preferred education and experience:

  • Experience working at a third-party execution vendor or content management

  • Global experience

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.  

Who we are …

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth.





In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

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Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

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Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

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Requisition ID:R101688

Director of Digital Content Optimization Enablement (ML/AI Process and Tags)

North Wales, PA 19454
Full Time

Published on 06/11/2021

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