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Manager - Market Insights - Obesity Franchise

About the Department 

At Novo Nordisk, our Finance and Operations team is the engine that elevates holistic commercialization of our products. The Finance and Operations team works closely with the business across the organization to guide enterprise wide resource allocations, investment choices, drive core operations and develop insights to drive growth and operational excellence across the value chain while innovating for future capabilities. We regulate accounting, uphold workplace safety, manage our supply chain and sampling, support technology, provide commercial operations, insights & analytics, maintain our facilities and assure the integrity and completeness of all business transactions. At Novo Nordisk, you will have the opportunity to build a life-changing career in a global business environment. We encourage our employees to make the most of their talent. And we reward hard work and dedication with the opportunity for continuous learning and personal development. Are you ready to realize your potential?


The Position

As a member of the Obesity Insights team, the primary purpose of this role will be to serve as a knowledge resource to generate and drive holistic evidence-based strategic insights and tactical guidance to multiple levels of management and cross functional teams. Develop, implement, and lead strategic custom market research to inform and shape the development and implementation of business plans. Drive superior decision-making to support the achievement of Novo Nordisk P&L goals for assigned products. Collaborate with marketing, medical, finance, global colleagues, and key cross-functional teams in developing a strategic vision via in-depth market and brand-specific analyses. Synthesize and simplify information to ensure timely decision making and develop innovative solutions to unstructured problems with minimal guidance.



Reports to Director, Obesity Insights & Analytics. Internal relationships include interactions with key business partners including Marketing, Portfolio Marketing, Commercial Insights & Analytics, medical, global research and commercial teams. Collaborate with market research, and analytics team members to manage multiple projects, to achieve specific research goals as assigned. External relationships include interactions with outside consultants and research partners.


Essential Functions

  • Market Research Coordination Analyses and Design

    • Execute and analyze custom qualitative and quantitative marketing research projects and business assessment with pragmatic actionable recommendations in development/support of brand/portfolio strategy and tactics and in alignment with business planning process

    • Lead in the framing of business questions, identification of information needs and development of research and data analysis plans

    • Manage the research process to deliver objective, in-depth understanding of issues and propose value-added solutions to stakeholders from concept through to final results and application via strategic proposals, presentations, training, etc.

    • Guided decision maker on what sources of data would likely be accurate and applicable for integration of market research results

    • Consult with obesity team and collaborators on proper focus and prioritization of marketing research resources against business needs

    • Manage qualitative and quantitative marketing research projects, associated budgets, timelines and relations with outside consultants

    • Establish optimal partnerships with market research colleagues and cross functional analytic groups within department and across organization

  • Collaboration & Communication

    • Ensure alignment of initiatives to company’s overall vision aligned to the business strategic focus areas and departments goals

    • Develop and sustain close working relationships with key stakeholders, including functional business colleagues, marketing team, as well as key business partners as required

    • Analytical thinker and creative problem solver, ability to influence others with verbal and written communication

    • Develop presentations with clear storylines, grounded on holistic business concepts and communicate orally and in writing key conclusions and business implications

    • Advocate and be a champion for our customers, intense curiosity to decipher and understand human behavior and desire to drive insights into action

    • Proactively builds relationships with stakeholders and regularly contributes to business partner work streams

    • Tailors information to business partners individual needs and identifies priorities

    • Crafts clear narrative, uses it to develop own perspective and recommendations, even if others may disagree, and takes a stand

  • In-depth Data Mining Secondary Business Analysis

    • Conducts hypothesis-driven investigations into detailed physician-level, patient-level and transactional-level data, to gain business insights from various customer perspectives (HCPs, patients, payers) independently or with collaboration with other analytics teams

    • Develops innovative solutions to unstructured, complex problems; recommendations have significant impact on company (time, people, budget) resources and may affect ability to achieve company goals

    • Interprets and contextualizes analytical findings within the framework of existing body of research and market trends

    • Ad hoc analyses to address issues in support of business objectives and incorporate needs and opportunity assessments

  • Leadership and Development

    • Champion the Triple Bottom Line in market research, business analytics and internal strategy consulting

    • Demonstrate creative simple approaches toward solving complex problems

    • May coach or train junior level staff on MR approaches, techniques, synthesized storytelling presentation development, business issue identification and methods for addressing, etc.

    • Pro-actively seek process improvement opportunities by challenging existing processes, proposing solutions, and driving approved implementation plan

    • Strive to develop and deploy innovative market research techniques and maintain awareness of 'best practices' across industries by maintaining a current familiarity with data sources, MR techniques and MR agencies


Physical Requirements

10-20% overnight travel required.



  • A Bachelor’s degree required; advanced degree preferred

  • Strong marketing research experience required (e.g., pharmaceutical, consumer packaged goods, OTC or marketing research related experience)

  • 7+ years of pharmaceutical, consumer packaged goods, marketing, and/or sales analysis experience to be considered

  • 3+ years primary market research and/or analytics and/or strategic consulting experience required

  • Ability to work across functions, partnering with the business partners within Novo Nordisk

  • Analytical and strategic thinking skills required - able to see big picture from scattered pieces of information and present complex and disparate data in a clear and concise manner; must have an ability to see beyond the confines of MR data to broader business issues

  • Excellent verbal, writing, presentation, project management and effective influencing skills required

  • Demonstrated history of driving impact through effective relationship building partnerships

  • Demonstrated ability to work on multiple projects with conflicting deadlines, and provide recommendations that will assist in the development of business strategies

  • Strong understanding of both primary and secondary research sources (i.e. IMS Audits)

  • Work independently - Gather input about needs from business partners and set own direction accordingly


We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.


At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.


Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.


Novo Nordisk requires all new hires to be fully vaccinated against COVID-19 prior to the first date of employment. As required by applicable law, Novo Nordisk will consider requests for reasonable accommodation.


If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

Manager - Market Insights - Obesity Franchise

Plainsboro Township, NJ 08536

Published on 03/19/2023

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