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Sr. Brand Manager - Insulin Brands Management Job

About the Department
The Commercial team leads all sales and marketing efforts for Novo Nordisk Inc (NNI’s) robust portfolio, which includes insulins, analogues, GLP1s, devices, Oral Anti Diabetics (OAD), obesity medications, biopharmaceuticals and new products in the pipeline. As part of the team, you will have frontline exposure to our brand and marketing vision, business strategies, launch and lifecycle plans, and critical market insights that drive our business forward. At Novo Nordisk, we are the world leader in diabetes care and a major player in hemostasis management, growth hormone therapy and hormone replacement therapy. We use our skills, dedication and ambition to help people with diabetes, and we’re looking for individuals who want to do the same. In exchange, we offer the chance to be part of a truly global workplace, where passion and engagement are met with opportunities for professional and personal development. Are you ready to realize your potential?


The Position
Accountable to assist in the development and implementation of product business plans, key strategic imperatives, positioning & messaging for marketing initiatives across the entire diabetes or obesity portfolio and for designated customer segments to achieve Novo Nordisk Profilt & Loss (P&L) goals. Responsible to develop & ensure the alignment of brand positioning and messaging. Serves as the primary brand point person and develops and coordinates the overall brand plan, while ensuring brand alignment of all initiatives with the Circle of Excellence (COE’s) and customer segment. Responsible to Develop & implement annual brand tactical plans through the development of brand strategies, communications strategies, positioning, etc. Participates on the Extended Brand Team (EBT) for designated brand and provides key input into the brand planning process.


Relationships
Reports to the Brand Vice President (VP) or Brand Director. Internal relationships are with other members of the brand team and Business Unit. Build strong relationships by working closely with other Brand Managers and units within Diabetes and/or Obesity Marketing. Works closely with field sales to ensure marketing programs are developed that strongly support their direct and indirect needs with customers. Maintains close collaboration with Medical, Regulatory and Legal functions. External relationships include relations with professional services vendors. May also interact with NN/AS. May supervise others.


Essential Functions


Physical Requirements
30-40% overnight travel required.


Qualifications

  • A Bachelor’s degree or equivalent experience
  • A minimum of 7 years sales and/or brand management/marketing experience within the pharmaceutical industry required
  • 2 years as a Brand Manager or equivalent relevant experience
  • Extensive knowledge and experience in designing and implementing project plans
  • MBA preferred
  • Planning, Execution and Follow-Up – effectively prioritizes and spends time and the time of others on what is important. Develops accurate short and long term plans, forecasting, and business analysis
  • Ensures timely execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management
  • The ability to work on cross functional teams and effectively represent patient marketing on these teams


Novo Nordisk is an Equal Opportunity Employer - M/F/Veteran/Disability/Sexual Orientation/Gender Identity.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

Requisition ID: 59284BR
State/Provinces: Plainsboro
Job Category: Marketing

Sr. Brand Manager - Insulin Brands Management Job

Plainsboro Township, NJ 08536
Full Time

Published on 01/11/2019