Sr. Measurement Product Manager –Studies, Platforms & Data Solutions,IQVIA Digital
IQVIA Digital Overview:
IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry. Learn more at [click to reveal website link]
Product
The Product team is responsible for defining and executing the vision, strategy, and roadmap for IQVIA Digital's portfolio of data, technology, and media solutions. Through close partnership with clients and cross-functional collaboration with Go-to-Market, Technology, Data Management, and Operations teams, the team translates market insights and customer needs into innovative, scalable products. Built upon IQVIA's industry-leading healthcare data assets and privacy-by-design foundation, these solutions deliver differentiated value to clients, drive business growth, and advance IQVIA Digital's leadership in the healthcare marketing ecosystem.
Senior Product Manager, Measurement Studies, Platforms & Data Solutions
Location: Remote
Job Type: Full-Time
About the Role
IQVIA Digital is seeking a Senior Measurement Product Manager, Studies, Platforms & Data Solutions to help evolve and scale our healthcare media measurement portfolio. This role is responsible for driving the strategy, positioning, and adoption of measurement products that combine advanced measurement studies, platform-based reporting, and data-as-a-service solutions.
The successful candidate will work across our healthcare media ecosystem, supporting both Direct-to-Consumer (DTC) and Healthcare Professional (HCP) measurement offerings. This individual will partner closely with Sales, Advanced Analytics, Data Management, Measurement Science & Innovation, Platform, and Customer Success teams to identify market needs, shape product enhancements, and ensure our solutions deliver measurable value for clients.
This is an excellent opportunity for a commercially minded product leader with deep expertise in healthcare marketing, digital media measurement, and analytics who enjoys translating complex capabilities into scalable, client-facing solutions.
Key Responsibilities
Product Strategy & Portfolio Management
- Contribute to the strategic direction and evolution of IQVIA's healthcare media measurement portfolio.
- Identify, assess, and prioritize product enhancements that improve client outcomes, adoption, revenue growth, and operational scalability.
- Evaluate measurement product enhancement opportunities based on business impact, client value, market demand, and implementation feasibility.
- Support roadmap planning and portfolio prioritization while balancing client, commercial, and operational objectives.
Client & Commercial Partnership
- Partner with commercial teams to support active sales opportunities, client presentations, RFP responses, solution design, and revenue growth initiatives.
- Engage directly with clients to understand measurement challenges, optimization needs, and emerging trends.
- Translate complex measurement methodologies and analytical capabilities into compelling client value propositions.
- Develop GTM materials, product packaging, pricing frameworks and commercial strategies.
Cross-Functional Leadership
- Collaborate with internal Analytics, Data Management, Science & Innovation, Platform, Engineering, and Customer Success teams to enhance measurement solutions and client experiences.
- Translate market opportunities and business requirements into actionable enhancement requests for product and technology teams.
- Influence stakeholders across multiple functions to advance strategic initiatives and product improvements.
- Drive alignment across teams to ensure successful product adoption and execution.
Go-to-Market & Product Enablement
- Develop product positioning, messaging, sales enablement content, FAQs, training materials, and product documentation.
- Partner with Product Marketing and Measurement Strategy teams to ensure successful go-to-market execution.
- Support internal education and client-facing communications regarding measurement capabilities and product enhancements.
Industry Leadership & Innovation
- Monitor healthcare media, measurement, analytics, ad tech, data solutions, and marketing technology trends.
- Identify new opportunities for measurement innovation and competitive differentiation.
- Advocate for best practices in measurement methodology, reporting, data visualization, and user experience.
- Ensure product development aligns with evolving privacy, security, and regulatory requirements.
Required Qualifications
- Bachelor's degree in Statistics, Analytics, Business, Marketing, Economics, or a related field.
- Advanced degree preferred.
- 8+ years of experience in healthcare marketing, media measurement, marketing analytics, digital media, commercial strategy, consulting, or related fields.
- Deep understanding of pharmaceutical marketing and the healthcare media ecosystem.
- Strong expertise in:
- Digital media measurement
- Campaign analytics
- Attribution methodologies
- Performance optimization
- Audience measurement
- Marketing effectiveness analysis
- Experience translating analytical and technical concepts into client-facing recommendations, solution positioning, and business value stories.
- Proven ability to lead complex cross-functional initiatives and influence teams without direct authority.
- Experience working closely with product, platform, analytics, data, or technology organizations.
- Strong sales partnership experience supporting client conversations, RFPs, solution development, and revenue generation.
- Exceptional communication, presentation, stakeholder management, and collaboration skills.
- Strategic thinker with strong analytical and problem-solving capabilities.
- Demonstrated ability to drive measurable business outcomes and support revenue growth.
Preferred Qualifications
- Experience working with IQVIA healthcare, claims, clinical, or audience data assets.
- Product management experience supporting data, analytics, measurement, or platform-based offerings.
- Experience managing product roadmaps and feature prioritization.
- Familiarity with data platforms, reporting environments, and data-as-a-service solutions.
- Experience within ad tech, martech, publisher analytics, digital health, or healthcare media organizations.
Must-Have Experience
- Pharmaceutical or healthcare marketing experience
- Digital media and advertising ecosystem knowledge
- Measurement and analytics expertise
- Strong client-facing and consultative experience
- Presentation and executive communication skills
- Ability to influence cross-functional teams and stakeholders
Nice-to-Have Experience
- Product management leadership
- Roadmap development and prioritization
- Platform product experience
- Ad tech or martech experience
- Healthcare data and measurement solutions experience
Why Join IQVIA Digital?
Join a team at the forefront of healthcare media innovation, helping shape the future of measurement, analytics, and marketing effectiveness. You'll have the opportunity to influence industry-leading products, work alongside talented experts across disciplines, and drive solutions that create measurable value for healthcare marketers, agencies, publishers, and ultimately the patients they serve.
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at [click to reveal website link]
IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. [click to reveal website link]
IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.
The potential base pay range for this role, when annualized, is $98,500.00 - $274,400.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.